WSJ Secrets of Wealthy Women

Melissa Ben-Ishay: Recipe for Entrepreneurial Success

Episode Summary

Melissa Ben-Ishay is president and co-founder of Baked by Melissa, famous for its bite-sized cupcakes. She reveals how getting fired from a corporate job drove her to create a cupcake empire.

Episode Notes

Melissa Ben-Ishay is president and co-founder of Baked by Melissa, famous for its bite-sized cupcakes. She reveals how getting fired from a corporate job drove her to create a cupcake empire.


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