WSJ Secrets of Wealthy Women

Melissa Ben-Ishay: Recipe for Entrepreneurial Success

Episode Summary

Encore edition: Melissa Ben-Ishay is president and co-founder of Baked by Melissa, famous for its bite-sized cupcakes. She reveals how getting fired from a corporate job drove her to create a cupcake empire.

Episode Notes

Encore edition: Melissa Ben-Ishay is president and co-founder of Baked by Melissa, famous for its bite-sized cupcakes. She reveals how getting fired from a corporate job drove her to create a cupcake empire.